Carrie Underwood



Superstar’s Friday, November 17 show at Hamilton’s FirstOntario Centre will highlight an unprecedented celebration of both world class music and Canadian Football


Grey Cup Game Ticket Holders to Receive Pre-Sale Access to All Festival Concerts



The Hamilton Tiger-Cats and the 2023 Grey Cup Festival announced Tuesday, one of the biggest names in music, Carrie Underwood will headline Friday night of the Built in the Hammer Grey Cup Music Festival. News of the multi-format, multi-media superstar’s concert at Hamilton’s FirstOntario Centre on Friday, November 17 is just the beginning. GRAMMY© – nominated superstar Brian Kelley will be opening for the superstar.

The Built in the Hammer Grey Cup Music Festival will run from November 16-19 and feature both free and ticketed events with different programming each night including Thursday night at OLG Stage in Niagara Falls, Friday night headlined by Carrie Underwood at FirstOntario Centre, Saturday night at FirstOntario Centre and Sunday’s Neighbourhood Block Party before the Grey Cup game at Tim Hortons Field. Fan Central on James St. will also feature plenty of live music Thursday-Saturday, curated by ‘SuperCrawl’, Hamilton’s famous arts and indie music festival.

Bringing Underwood back to Hamilton for her first concert here since 2016 is big news all on its own. She has sold more than 85 million records worldwide, recorded 28 #1 singles (14 of which she co-wrote), and is the most awarded female country artist for singles in RIAA (Recording Industry Association of America) history, and has seven albums that are certified Multi-Platinum or Platinum by the RIAA to date, all while selling out arena tours across North America and the UK. Her ongoing REFLECTION: The Las Vegas Residency has been extended into 2024 and her latest album, Denim & Rhinestones (Deluxe Edition), featuring six new tracks, is available now.

Presale access to tickets for all Built in the Hammer Grey Cup Music Festival concerts, including Friday night featuring Carrie Underwood, will be open first for all Grey Cup Ticket holders. Additional information will be emailed to these ticket holders within the coming days. Tickets for the Carrie Underwood concert will go on sale to the general public on September 30 at 10 a.m. and can be purchased HERE

Underwood has won more than 100 major awards including eight GRAMMY awards, 16 ACM Awards including three for Entertainer of the Year (she is the first female in history to win twice and the only female to ever to win three times), 25 CMT Awards (she holds the record for most CMT awards won), 7 CMA Awards, and 17 American Music Awards. She has made an impact in television and film as well as music, she is a New York Times best selling author and a successful entrepreneur.

“Hamilton and the surrounding region represent more than our industrial roots. There is also a love of artistic pursuits here, including a deep devotion to music of all types. Combining a music festival with a football festival is our way of signalling that we want to celebrate all that Hamilton is today.” Said Matt Afinec, President & Chief Operating Officer, Business Operations, Hamilton Sports Group.

Marking his debut performance in Hamilton, Kelley is now in the next chapter of his history-making career with new releases on Big Machine Records, including current chart-rising single “See You Next Summer” and homegrown follow-up “Dirt Cheap.” The DIAMOND-selling superstar first made waves with his passion project SUNSHINE STATE OF MIND in 2021 (which American Songwriter called “some of the best modern country put to tape.”) including a sold-out run of shows and back-to-back residencies at Tribe Kelley Surf Post in Grayton Beach, FL.


About 2023 Grey Cup Festival

The 2023 Grey Cup Festival will celebrate the 110th Grey Cup in Hamilton and include over 40 events that promise to captivate football fans, music lovers, athletes and families alike. It will feature events organized by various community organisations, such as Sonic Unyon (Supercrawl), Around the Bay and Hamilton Santa Claus Parade, among others that are contributing to building a contemporary Hamilton – making the Festival truly Built in the Hammer. Centralized in Downtown Hamilton, the Festival’s venues and events will be located in a compact footprint that will ensure walkability and accessibility for everyone. Quintessentially Hamilton, the Festival also includes two events in Niagara Falls making the 110th Grey Cup the first in the event’s history to be regional.


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